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The Illusionist at the Palace Theater presents Secret Magic

November 20–22, 2026.

Two evenings. A family-friendly Sunday matinee.Infinite impossibilities.

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The Palace Theater · San Francisco
Evenings 21+ · Family-friendly Sunday matinee

NOVEMBER 20–22, 2026 · THE PALACE THEATER

Secret Magic returns
this November.

Make a night of it on Friday or Saturday.
Bring the family to our new Sunday matinee.

Friday, Saturday & the new Sunday matinee

NEW · SUNDAY MATINEE

November 22

A family-friendly afternoon of Secret Magic.
Doors and showtimes coming soon.

See the matinee lineup ↓
Join the waitlist

Tickets on sale soon.
Friday & Saturday evenings: 21+. Sunday matinee: family-friendly.

How it works

1. Arrival

Check in, get a drink, gather your wits, and prepare to be amazed. The night is yours.

2. Wander

Choose a direction and start wandering. You’ll soon find something impossible, or it’ll find you.

3. Big Show

Take your seat in the cabaret for a variety magic show hosted by Kevin Blake. Don’t miss it.

After the show, the magic continues. Keep exploring, meet the wandering magicians, and see what else the Palace has in store.

Experiences

Explore and discover a night of magic at The Palace Theater. Hidden shows, wandering magicians, and a variety magic show that will knock your socks off. Grab a drink, grab a friend, and prepare for a night like you’ve never experienced before.

The main bar and its warmly lit stage at the Palace Theater

The Main Bar

A cocktail, a conversation, and something impossible happening just across the bar. Keep an eye out for wandering magicians.

The cabaret stage and tables beneath the Palace Theater’s gold curtains

The Big Show

Take your seat for the variety magic show, hosted by Kevin Blake. Your ticket determines your cabaret seat; the rest of the Palace is yours to explore.

An intimate performance space inside the Magician’s Study

The Study

A small room. A handful of guests. An encounter with a magician whose stories may stay with you long after you leave.

Gaming tables in the Palace Theater’s casino room

The Casino

Pull up to the table for card cons and sleight of hand. Here, the people dealing the cards are also dealing in impossibilities.

A candlelit tarot setting in a hidden room

The Wardrobe

A hidden room behind a wardrobe. Step through and discover what—and who—is waiting on the other side.

A passageway connecting the Palace Theater’s hidden rooms

Much more…

Follow your curiosity through the Palace. Between the scheduled shows, leave time for the encounters you didn’t plan.

San Francisco’s immersive magic experience

Step inside a North Beach speakeasy filled with magicians. Follow a cardsharp into the casino. Find a hidden room through a wardrobe. Settle in at the bar and watch something impossible happen a few feet away.

Secret Magic gives you the run of the Palace Theater, with close-up encounters throughout the rooms and a cabaret show hosted by Kevin Blake. Choose where to go. See what finds you.

Two nights.
A family-friendly Sunday matinee.
Come experience the wonder.

Join the waitlist

THE NOVEMBER LINEUP

The magicians

Ten performers. A theater full of possibilities.
The Friday and Saturday evening lineup:

Turn a card to meet the magician.

Kevin Blake

Jade Tjin

Jake Berg

Christian Cagigal

Michael Feldman

Ryan Kane

Ophir Samson

Luigi Anzivino

Skyler Jade

Brad Barton

FAQ

Secret Magic & The Illusionist?

Secret Magic is a special event hosted by Kevin Blake, with multiple magicians performing across the Palace’s rooms and in the cabaret. The Illusionist is Kevin’s resident magic and mind-reading show.

What does a ticket include?

Your ticket determines your seat for the cabaret show and gives you access to the venue for wandering and the other magic experiences. Check the November booking details when tickets are released for any separately offered VIP experiences.

Age requirement?

Friday and Saturday evening performances are for guests ages 21 and over. The Sunday, November 22 matinee is family-friendly and welcomes younger guests.

When should we arrive?

On Friday and Saturday, doors open at 6 p.m., with cabaret shows at 7 and 8:30 p.m. The evening ends around 10 p.m. Sunday matinee times will be announced soon. Leave time on either side of your cabaret show to explore the rooms, visit the bar, and meet the wandering magicians.

Will there be drinks and food?

Cocktails and snack boxes are available at the venue. Check the booking details for what’s included in your ticket.

Where is Secret Magic?

At the Palace Theater in San Francisco’s North Beach neighborhood, near Broadway and Columbus. Check your ticket confirmation for the entrance address and arrival instructions.

Can you help with accessibility?

Secret Magic involves moving between different rooms. Contact the box office before booking to discuss access and seating for your visit.

For help with a booking, contact the Palace box office.

Join us for an
evening of magic.

Discover impossible things behind hidden doors.
November 20–22 at the Palace Theater.

Join the waitlist